There are many keyword resources out there. I prefer to make use of Overtures since its free and easy. Keep in mind that the numbers from Overture are often filled sometimes a l...
Hows that record coming along? You wll remember in-the first element of this series I included obtaining a list together of ideas for your site or blog market. Hopefully you have a good sized list of basic categories. The next steps include narrowing the keywords and then performing some supply and demand research.
There are many keyword resources out there. I like to work with Overtures because its free and easy. Bear in mind that the numbers from Overture usually are filled sometimes only a little sometimes a lot. They fudge the numbers by counting like requests fly and flies or as the same dilemma internet and affiliates get counted. Remember they earn more income persuading their prospective advertisers a search term is common.
So plug-in one of many general search terms from your list. Im going to use dogs. Listed below are the results:
Searches done in February 2006
Count Research Expression
225786 dog breed
183180 dog instruction basics
152056 dog show
139072 dog breeders
98321 dog name
97021 dog instruction
91172 dog picture
88480 dog available
62657 dog brushing
56907 dog gift
I edited a number of like spy dog out for expediency. My co-worker discovered premium link building by searching books in the library. I prefer dog breeds and dog training [basics]. Seems like folks are looking for both quite a bit. Since we've the demand, lets look at to Google and check always the source.
Enter the actual search term, putting quotes around it so Google looks for just what we wish. If you put in dog breeds, Google returns 5,59o,000 effects. Look in top of the right-hand corner with this number.
Have you ever heard of Sumantra Roy? Most likely not. Hes a man who focuses primarily on Search Engine Optimization and certain keyword study. He's created a method termed the Keyword Effectiveness Index or KEI to measure the potential of a keyword. I take advantage of a simpler version of it. Here it is:
KEI = Demand / Supply
That's - Demand divided by Supply. The bigger the KEI the better. This gives a basic KEI to you that ranges from 1-10. People compare this for the Richter Scale, and thus each successive number is significantly greater compared to the last number.
In our illustration above, the KEI for dog breed would be.04, which isnt that good.
Dog Training Basics yields 45,600 benefits for Google. To research additional information, we understand people check-out: link building tools. The KEI will be 4, that is great. Visit commercial link building specialist to learn the reason for this belief. Hmmwait a moment. Our lesson is concluded by that. Bye. [Sound of running down the hallway and door slamming]. Only a little geek humor there.
Perform a few more and see what you think of. I did dog title and got a of.10, which can be bad. I also tried dog present, which got me a KEI of.07.
I frequently get the highest KEI keywords and connect them back into the Overture software and check it out again.
Incidentally, Wordtracker does this all for you. Try it free of charge and see how easy it's. Just keep in mind that they use various sources for both supply and demand than my example above, but that shouldnt make too much of a difference. This commanding backlinks builder portfolio has several original lessons for when to consider this activity.
So now we should have a much smaller list that's some good prospects about it..