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(Image: hotel-show-Karcher-1.jpg )

As environmental issues steal all the headlines, Karcher Middle

East will be using its appearance at The Hotel Show 2008 to educate the

regionCOs interiors market on how to care for floors without harming the

planet.



The company is a subsidiary of Karcher Germany, which is a leading

global provider of cleaning systems, products and services. The firm has

pioneered steam cleaners that it says are completely environmentally

friendly and which have been developed in response to environmentalists

who have demanded cleaning companies find greener solutions. C[pounds

sterling]In the first place, steam cleaning is better for the

environment anyway as it uses a minimum amount of water, but when you

clean with our machines you can be even more economical and do not have

to use any damaging chemicals or detergentsC[yen] says Melanie Florence

ME-ller, business manager residential at Karcher. C[pounds sterling]Plus

our cleaning solutions are practically silent, thus reducing noise

pollution Co they are also very safe and have received certification

from German and international testing authorities,C[yen] she adds.

Karcher says it was the first company in its industry to receive

recognised certification for its environmental management system in 1996

and has become known for its Cylifecycle thinkingCO when developing

products. Steam cleaners work very much like a pressure cooler; water is

heated to boiling point in a sealed boiler to produce steam.

Conventional cleaning methods sometimes only remove dirt superficially Co hot steam however, penetrates the fine fissures between the dirt and

the surface, dislodging stubborn dirt particles. This saves the

environment as expensive cleaning agents become obsolete. KarcherCOs

steam cleaners can be used on hard surfaces, in bathrooms, in kitchens,

on glass, mirrors or furniture surfaces Co even for textile care.

C[pounds sterling]Water in the form of steam is a much more economical

way of cleaning; just one litre of ordinary tap water produces 1,700

litres of steam. We at Karcher feel that we needed to find a solution

for the domestic market to contribute to the efforts of the government

and conserve water wherever possible,C[yen] comments Richard Nouira,

managing director, Karcher Middle East. At the Hotel Show, the

manufacturer will be exhibiting a range of its products developed for

professional use Co in hotels for example. These will include: wet and

dry vacuum cleaners, spray extraction units, floor scrubber dryers, hot

and cold high-pressure cleaners, steam and foam cleaners, single disc

machines, and facility management programmes. Visitors can see Karcher



products in action at stand E 261 in Hall No 4 at the Dubai

International Exhibition Centre.



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