There are many keyword tools out there. I love to work with Overtures since its free and easy. Keep in mind the figures from Overture usually are inflated sometimes a l...
Hows that list coming along? You wll recall in-the first part of this series I included getting a list together of a few ideas for the site or blog market. Hopefully you have a good sized list of general types. The next steps include narrowing the keywords and then performing some supply and demand study.
There are many keyword resources out there. I like to utilize Overtures since its free and easy. Bear in mind the figures from Overture are usually filled sometimes somewhat sometimes a good deal. They fudge the figures by counting like concerns fly and flies or affiliates and internet get counted since the same query. Remember they earn more money persuading their prospective advertisers that the key phrase is common.
Therefore plug-in among the general search terms from your list. Im going to test dogs. Here are the results:
Searches done in February 2006
Rely Search Term
183180 dog education principles
152056 dog show
139072 dog breeders
98321 dog name
97021 dog training
91172 dog image
88480 dog for sale
62657 dog grooming
56907 dog gift
I edited several like sneak dog out for expediency. I prefer dog training [basics] and dog breeds. Navigating To link building strategy perhaps provides lessons you should use with your brother. Link Building Services contains further concerning the reason for this concept. Looks like people are trying to find both a great deal. Now that we have the need, lets go over to Google and examine the present.
Key in the exact search term, putting quotes around it therefore Google looks for exactly what we wish. Get further on high pr backlinks by browsing our provocative site. Should you put in puppy breeds, Google returns 5,59o,000 results. Try looking in the upper right-hand corner with this number.
Have you ever heard of Sumantra Roy? Most likely not. Hes a guy who focuses primarily on specific keyword study and SEO. He's invented a method termed the Keyword Effectiveness Index or KEI to measure the potential of a keyword. I take advantage of a less complicated version of it. Here it is:
KEI = Demand / Supply
That's - Demand separated by Supply. The bigger the KEI the greater. This gives a basic KEI to you that ranges from 1-10. People compare this for the Richter Scale, and thus each successive number is dramatically better than the last number.
Within our example above, the KEI for breed of dog will be.04, which isnt that good.
Dog Training Basics produces 45,600 benefits for Google. My sister discovered best link building tool by searching books in the library. The KEI will be 4, that is great. Hmmwait one minute. That ends our session. Bye. [Sound of running down the hall and door slamming]. A little geek humor there.
Execute a few more and see what you think of. I did so dog name and got a of.10, that is poor. I also tried dog surprise, which got me a KEI of.07.
I often pick up the highest KEI keywords and plug them back to the Overture instrument and test it again.
Incidentally, Wordtracker does this all for you. Try it for free and see how easy it is. Just bear in mind that they use various sources for both demand and supply than my example above, but that shouldnt make an excessive amount of a difference.
So now we must have a much smaller number that's the right prospects onto it..