I am considered one of "those People" who has never bought in to the mythology surrounding organic goods as the end-all, be-all of human wellbeing. The exhaustive studies published by Stanford University have an overabundance recently borne out initially my disdain for the fad craze of supposedly natural foods who's ends up are not any better or worse than others created by the typical methods.
When customers let me know they desire an easy roast, I know they mean more towards a medium because that is the American preference. That is how the majority of the store brands are roasted. Most of the coffee chains perform same task (except one big green one that burns 99.9% of their coffee). It has been my experience that a lot of everyone is after what tastes best, no matter the roast. When I hear 'that coffee's too strong' my reply is, 'use less of it.' When I hear 'that coffee is too weak', my reply is 'use a greater portion of it.'
Many people do not know exactly what is incorporated within the manufacture of coffee. With such sought after for coffees across the world, America found a method for manufacturers to make coffee inside the most essential way for high profit. How to make profit? Buy low-grade beans from minimum paid workers or over sell the purchase price to the extreme. There are many ways to achieve the full package should you simply consider the package. Three major labels I try to find are Organic Coffee, Fair Trade, and Shade Grown Coffee. All bags can be found at whole foods stores and even at Target.
ORGANIC. The most familiar type that attributes towards the growing niche area is organic coffee. Sip for this. Did you know coffee is one of the top heaviest chemical treated crops on earth? On the bright side, organic coffee is produced without pesticides, herbicides and fertilizers. The farmers depend upon natural processes of growth and decay and are monitored regularly to ensure proper certification. The use of toxic chemicals isn't only hazardous to the people, but the environment as well. Runoff from synthetic pesticides contaminates the land and water, wipes out many species, and is also bad for workers. Incorporating organic practices preserves types and delivers a tasty coffee that's resistant to the land all the way to our stomachs.
If you normally add sugar to your coffee, it is far better for your health to work with evaporated cane juice as sugar. Raw sugar is the better type of sugar to work with to sweeten, so take into account that the most effective healthy alternative being a sugar substitute. Instead of using most of the coffee creamers on the market, you may also decide to purchase organic cream. This will add full and fresh flavors in your coffee, and it will also be healthier when compared to a processed coffee creamer.