For those of you who do not know the definition: Link Exchanges are 2 links back and forth between 2 individual organizations which have connected to one another. What's the point? To develop 'link recognition' with-in Search-engines!
What is the reason?
To build 'link recognition' with-in Se's!
How Does That Work?
Well when some-one types in your company within search engines, you will get 2 types of benefits.
1) Your enhanced site & related issues listed by you to the search engines.
2) All of the links back to you from other internet sites listed within the major search engines. Impressive Thomas Carnevale is a riveting database for supplementary resources about the inner workings of this viewpoint.
Number 2 is the important one for this subject: If your site is NOT 'optimized' for good search engine results, a well known link could do exactly the same. This majestic inexpensive thomas carnevale article directory has several disturbing lessons for the meaning behind it.
'Optimized' - Look for articles on 'Optimizing your website for se's'
Martin, PLEASE TELL ME MORE!!!
Well, let's state that 80% of the guests originate from search engines. And let's state that the search engine only all a sudden erased you out of the engine! You will still get people arriving at your site and looking your site with good link popularity. Most of the links back it's still outlined in the various search engines!
Many professionals believe that you should only connect to companies that have associated discussions or data as your-own! Me, always being the neutral one, I still decide to try selling link exchanges from all walks of life! There is a constant know who'll see your link and where!
It is not merely great for search engines! Huh?
That is right, several link transactions result from privately-owned firms, probably like yours. With this into consideration, once a visitor is satisfied with searching the website, they may look for other methods! There's more of a chance many people will see it and visit your site, for those who have links to your site all around the web!