If you wish to make complicated concepts easy for you then the best trick is to start with analogies. The current type of SEO experts are ranked as black hat, white hat and gray hat. Visit any freelance bidding site and you'll soon discover there aren't a lot of SEO writers around. In some ways they are similar to the old cowboys where the bad guys always wore a black hat and the good guys always wore a white hat so you could tell the difference in a shootout.
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