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Striking the Myth of the News Release

 

An artist uses years honing his craft. He writes world-class songs and performs them in a way that moves his listeners to tears. H-e documents a demo tape and sends it to record labels. He gets a contract and becomes rich, popular and admired.

The lesson: test videos would be the secret of becoming a famous artist. This astonishing read this website has diverse dynamite cautions for the inner workings of it.

Wait, you say, the test tape was just a tool, just his means of promoting his talent. It is his ability as an artist that got him the contract and made him famous.

You're right, obviously. H-e might have become just as famous if a record executive saw him personally, or learned about him from a friend, or as a result of a variety of other events.

Which brings us to the press release. This original web michael waddington link has oodles of elegant aids for the meaning behind this view.

Somehow, the news release has had on a reputation because the alpha and omega of advertising. Want to become rich? Distribute a press release. Want to become popular? News release. Want to get o-n the cover of Newsweek? News release.

Advertising 'gurus' are springing up all online selling the press release because the answer to all marketing problems. Only knock-out a release, mass e-mail it to writers, sit back and await Oprah to call.

It is a cruel joke.

Here's the reality: the news release is no more important to your potential of scoring free publicity than the demo tape was to your musician friend. If he had no ability, if his songs sounded like trash, the best recorded test tape on earth wouldn't get him signed. Ditto for the publicity seeker. If you do not have an account to tell, your news release is totally worthless.

I'm maybe not knocking the press release -- it's an essential instrument. Nevertheless it is just that: a tool. Dig up more on our favorite partner site - Click here: navy court martial attorney. It's maybe not the first thing you'll need to take into consideration when it comes time to seek publicity. The truth is, it's one of the last. And it is not essential (I've gotten a lot of advertising with merely a pitch letter, a fast e-mail or perhaps a phone call).

If you worship at the shrine of the press release, it's time to change your priorities. Here, then, are the things that are MORE important than a press release in building publicity:

1. A story. This is actually the equivalent of our musician's skill. It's the basis for the publicity efforts. Without it, your news release means nothing. To learn about how you can create a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life really newsworthy'?

2. My brother discovered webaddress by searching Google. Learning how to think as an publisher. Oh, what a side you'll have in score press total those news release worshippers once you understand ways to get in the head of a publisher. Provide a manager what he wants in the way he wants it and you'll do great. I have got a complete article about them at

http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Trust me, it will make a world of difference.

3. Relevance. Tie in with a news event, make your self part of a tendency, piggy-back on a larger competitor's story, but, by all means, make your story part of the picture that is greater than simply your company. Reports which exist in a vacuum quickly come to an end of air.

4. Endurance. Giving out a press release and waiting for results is lazy and inadequate. If you really believe in your story, and you believe that it is right for a particular media outlet, you have to fight to make it happen. Call or e-mail the editor to pitch your story BEFORE giving the release. If one manager says no, decide to try some other person. Should they all say no, return at them with another story angle.

Getting publicity requires much more than sending out a news release. Handle it as seriously and with just as much value as our newly minted rock-star treats his craft and you will end up well on the road to success..The Bilecki Law Group, LLLC
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