Try to keep order placement simple. There are many possibilities for how orders can be placed. Telephone, email, and fax are all good options. A standardized grocery shopping list might be helpful once you establish a large number of customers. Arrange the list according to where items are in the store to make shopping time more efficient.
Fees for Service
Like order placement, there are many different ways to set up a fee structure. If you want to keep things simple, charge a flat rate for each trip. For example, you could advertise a $40 shopping fee, which includes two hours of shopping, delivery, and mileage (cost of groceries not included). The downside to charging this way is that it will not appeal to customers with small orders. No one is going to pay $40 to have $20 worth of groceries delivered.
Arranging your rates according to the size of the grocery order may draw in more customers. For instance, you could charge $20 for grocery orders totaling up to $150, $30 for grocery orders totaling between $150 and $300, and 15% of the total for orders over $300. Once again, these fees could include shopping, delivery, and mileage. Other possibilities include charging separately for mileage, an extra fee for picking up coupons before shopping, or additional fees for shopping at more than one store.
Once your business is soaring, offer referral bonuses and other incentives to keep your customers coming back. Send out a weekly newsletter with outstanding grocery deals for the current week. Include recipes that use items that are on sale. Most of all, remember that one of a kind customer service is the key to a successful personal shopping business.