Increased awareness pertaining to the positive impact of BYOD implementation on employee productivity, translating into enhanced organizational productivity is expected to play a pivotal role in the BYOD market growth throughout the forecast period. BYOD implementation helps companies minimize their CapEx by eliminating device purchases and also lowers their OpEx by resolving issues quickly through the inclusion of self service solutions and bundling tech support. Increased proliferation of laptops, tablets, and smartphones is expected to fuel market growth over the forecast period. The global BYOD market is expected to reach over USD 225 billion by 2020.
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Tablets and phablets are expected to gain prominence as preferred devices owing to larger display size enabling ease of commonly used laptop applications, data access and communication. Mid-to-large sized businesses contributed to over 75% of the overall market revenue in 2013. Small businesses are expected to gain market share over the forecast period, with BYOD implementation projected to grow at a considerable rate over the next six years.
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The BYOD market in Asia Pacific has been fueled by willingness exhibited by individuals in countries such as India and China to use their personal devices for working on their personal devices at home. Presence of sophisticated telecommunications network, coupled with adoption of flexible timings in organizations has been responsible for increased BYOD initiatives in the U.S. In mature European markets such as France, employees have exhibited a behavioral pattern that demands separation of personal and work time, resulting in lower adoption.
The enterprise mobility management market is expected to witness substantial growth over the next six years to address issues encountered in BYOD implementation such as security, device management and cross-platform application compatibility. Emerging technologies emphasizing on mobile application have increasingly replaced Mobile Device Management (MDM) software solutions. Vendors have emphasized on adding Mobile Content Management (MCM) components to their existing MAM and MDM suites. Mobile Enterprise Application Platform (MEAP) has gained prominence to address the need for cross-platform application development across smartphones, notebooks and tablets.
Influx of several players offering enterprise mobility management solutions has made the market competitive. Companies operating in the BYOD market include MobileIron, IBM Corporation, Good Technology Inc., Cisco Systems Inc., and Alcatel-Lucent.
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