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A former aerospace engineer helped the company come up with that feature.In the early 1980's Michael Jordan was signed to a contract PE823K67 endorse the company. He was, at that time, early in his NBA career and was just beginning to take hold of the league and of his marketing potential. The Air Jordan line came out as his signature model in the next year.Michael's Air Jordan line brought the basketball spotlight to the company. The shoes were not allowed to be worn during a game because they did not meet the league dress code at that time. Even though he was warned of this Michael still wore the shoes and received fines for each time he did. The fines worked as an advertisement for Nike and Michael because it consistently put the Air Jordan's in the news for everyone to see.In 1986 Michael won the slam dunk contest and became interested in playing a bigger role in the designing of the Air Jordan line. Because of this the line started being manufactured with materials that were lighter and in a three-quarter cut shoe Cheap Roshe Run Ireland from Nike Women Shoes, Only 66.3€ of a high top. The Air Jordan line sales elevated to all time highs as.

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