Eastbay Memory Lane: Reebok Basketball 1998 With Reebok teaming up with songs producer plus recording musician Swizz Beats on the forthcoming Reebok Kamikaze 2011, there has been a lot of talk amongst the trainer community as to what the greatest Reebok Basketball styles are. In most cases, it’s easy for me to express that the period of the late eighties in order to early-nineties is a fantastic time period for sneakers in both design and the very competitive nature of the marketing at the rear of sneakers. Reebok definitely acquired some of the most unforgettable marketing of this era with the "Pump Upward and Air flow Out" promotions. The competition was the essential push for everyone companies to be better in that time period and lots of unforgettable designs that are still favorites regarding sneakerheads nowadays came from that will cut-throat competition. As much as I really like some of the designs Reebok produced during this period and slightly thereafter using the Original Kamikaze and Kamikaze II, I would argue that Reebok’s greatest masterpieces came with the particular arrival associated with Allen Iverson to the NBA. From his Reebok Question, which has stayed a popular model amongst sneaker collectors plus collaborators given that its start in 1996. Even in this week’s Eastbay Memory Street, the Question was still going strong, and released in a white colorway with icey blue outsole that could are actually one of its greatest colorways. Iverson’s Answer personal line was also in its most powerful phase during the late nineties with the very first five versions, including the 3rd seen in this particular catalog, simply the best AI ever dressed in on courtroom, and the greatest commercials this individual ever had thanks to Jadakiss. This particular era was not just about Allen Iverson even though. In 1998 Reebok still had Shawn Kemp, who else wore the DMX six, with its "transfer pod system" was the best in back heel cushioning according to Reebok, which was a much required feature for the weight-challenges Kemp faced whilst a Cleveland Cavalier. Reebok had also signed sports athletes like Yolanda Griffith, which helped release the WNBA in its our childhood. One of the most unforgettable of the Reebok designs in my experience from that late nineties era has been one that was seen on the pages of Eastbay in a number of colorways, the Reebok Enfold with its zippered spandex covering the laces had been surprisingly light-weight compared to other models of time thanks to use of 3D Ultralite technology that will still makes its way into a lot of Reebok designs.