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PACKAGING- THE OFT OVERLOOKED FOOD AND BEVERAGE MARKETING STRATEGY

One of the most overlooked facets in the marketing of your food and beverage product is its packaging. The packaging of any food product has to be perfect, be it for online selling or for physical distribution. Purchasing decisions of a food product are highly influenced by the kind of food packaging.

An exact definition cannot be given to a “perfect packaging”, because of the multifaceted aspects of a package’s design and frame. However, the prime focus is on one single element- the protection of the content packed inside in its desired shape. In this respect, packaging denotes the condition in which a product finds the end user.

Because food and beverages are Fast Moving Consumer Goods (FMCG), the packaging of these should be such that they are compatible with the storage dimensions of the units that sell them. Besides, the packaging method also should stick to the standard guidelines set for preserving the contents up to the expiry date mentioned.

Food and beverage packaging design can be creatively used to enhance the aesthetic and functional dimensions of a product. A multitude of packaging elements ranging from the usage of particular designs to various color themes are applied in order to catch the attention of the consumers. Identification of the innumerable features of a design, and aligning all of them with the product’s and the brand’s overall theme is essential.

Since the food and beverage selling outlets have numerous products with them, food marketing services insist the use of eye- catching logos or images that relate to your product. Such packaging designs can promote the establishment of your brand image in the minds of your customers, and the development of long- term relationships with them. This is the enormous power of packaging!