To compete, marketing of business is most essential. With increasing traffic in website world, optimizing and promoting the website through Search Engine Optimization has become "A Must" for successful online companies. It's essential for them to put a percentage of marketing money in it.
The concept "built and prosper" is untrue in websites ecosystem. Just to be a part of the web world is not enough. For productive result, you need to be get located by patrons. The more the traffic on your website, the more is payback from it, eventually leading you towards wider business.