Productive Marketing (1)
When it comes to the term Marketing, I have come across many business promoters and even managers with a narrow view of what marketing is and what benefits they stand to reap from engaging in proper productive marketing.
Marketing according to CIM UK is defined as the management process that is responsible for identifying,analyzing, anticipating and satisfying customers need profitably'
This definition was adopted for this blog because it actually encapsulates the critical things and steps that need to taken by managers and business owner in order to succeed with their marketing programmes.
Most of the people with narrow view of what marketing can do will selling for marketing, while they are complementary to each other it is more widely been accepted that given the changing competitive landscape organization need to do more of marketing in order to be able to retain their customers, this is given the background that customers are now more sophisticated and are demanding more value from suppliers at lower cost.