1. Objective Assistance. Consultants who are paid expenses are more likely to give you unbiased advice than consultants who earn profits based on the amount of cash you spend. In the event the consultant profits from advertising agency profits, he's an inherent conflict of interest because th...
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1. Objective Assistance. Consultants who are paid fees are more prone to give you unbiased advice than experts who earn commissions based on the sum of money you spend. In the event the specialist profits from ad agency commissions, he has an inherent conflict of interest because the more you invest, the more he makes.
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3. Workload. Does the law marketing expert do the job for you? Or does the marketing person serve as a coach and only tell you what you should really be doing?
4. Company. Do you believe that the consultant desires to provide you with the help you should make your plan succeed? Or do you get the feeling that he's trying to find bigger fish to fry and that you're merely a small fish in the sea?
5. Entry. Could be the expert hidden behind a wall of administrative assistants, account executives and secretaries? Or is he easily available to you by telephone, fax, and e-mail?
6. Security. Has the consultant been providing marketing ser-vices for some years? Or is he new to marketing -- or new to attorney marketing -- and just awaiting the ability to go forward to something different?
7. Marketing Focus. May be the consultant a marketing professional? Or does h-e offer advice in other professions, such as for instance management, human-resources, training or financing?