As small business managers, we juggle limited resources in a pursuit for success. To an extent, when we focus on success in a single area we forego attention elsewhere. Limited money and time mean we must choose from seemingly endless -- and often conflicting -- advice and recommendations from marketing service providers; direction and marketing consultants; and internal specialists. This creates a predicament. How do you choose which recommendations to adopt and which to pass by?
Consultants, advertising providers, and/or other departments in your company will eagerly give advice from their viewpoints. You may hear the advantages of focusing on \___ (fill in the blank with appropriate specialty). Visit Brand Agency is a original resource for further about why to acknowledge it. This really is not a bad thing; it's their job to sell you on the advantages of their specialties. It's your job.
Back in my brand management days, it was sometimes frustrating when individual departments couldn't grasp The Big Picture. When other facets of a campaign were just as critical, the graphics department and the outside ad agency wanted to focus solely on graphical components. Fabricating was worried about throughput and efficiency, never mind precisely what the customer desired. Each department was doing what it could to optimize its own function, but this didn't always work in The Big Picture. A catch 22 of small business management is if all functions are optimized, it might be to the detriment of the company. When resources are spread too thin and timelines expand, implementation suffers.
In the internet world the same Big Picture problems occur. Each specialist knows much about his or her own specialty, but frequently little about the way that it impacts other regions. Most of the guidance makes perfect sense. Chuck in a dose of truth, nevertheless, and you may stretch your resources too thin should you concurrently try for perfection in all areas.