The MENA digital transformation market is expected to witness a substantial growth over the forecast period. This growth can be attributed to the increasing awareness and adoption of cloud based-computing, social networking, mobile devices and other advanced technologies that provide a competitive advantage. Introduction of several new technologies such as cloud computing and big data help enterprises effectively in decision-making, processes, product launch, promotions and customer engagement initiatives.
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The Middle East region, particularly the GCC countries are rapidly adopting digital transformation. Additionally, increased ICT spending in this region is expected to fuel market demand over the next few years. Government investments, improved infrastructure and credit environment along with escalating trend among ICT solutions provider to offer more efficient, advanced and integrated IT service is expected to drive the market growth. Surging demand across several industries, including consumer packaged goods, utilities, pharmaceuticals, banking and insurance, telecom, technology, manufacturing, and travel & hospitality is further expected to fuel digital transformation market growth.
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Digitization helps improves the effectiveness and efficiency of management decisions, widens the reach of the organisation and speeds up new service and product development. It also supports operational process transformation through process digitization, employee empowerment and performance evaluation management. Presently, organisations focus on digitally transforming and improving customer experience by improving customer understanding at every touch point, which is further expected to drive the growth digital transformation market.
Key players in the digital transformation industry players include Intel, Elite Technologies, Capgemini and Ystrat. Initiatives to set up new technology centers across key markets are expected to be the key growth strategy adopted by several industry participants.
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