Web design firms are cashing in by doing things you can handle on your own. Do not fall for this. Instead, learn the tricks yourself. Begin by looking over the following information to better understand web design.
For multimedia presentations, take advantage of the new HTML5 standard. Although HTML5 isn't quite as robust for animation and games as Flash, it has the advantage of working stably on mobile phone browsers, including those contained in Apple hardware. HTML5 is also quite a bit leaner than Flash, so load times will improve, as well.
Don't use OnExit popups on your website. This tactic is mainly used by internet marketers who are trying a last-ditch attempt to get a sale. Word about these kinds of popups get around, and they will kill your reputation as a marketer. Mozilla has even taken steps to suppress the text on these popups, citing security risks.
A successful website needs to work for visitors using any browser, so it is important to test your web pages to make sure they display properly in different browsers. What may work great in Firefox, may not work well in Internet Explorer or Chrome. Therefore, check to see that all pages display correctly in all the large browsers prior to your site going live.
If users want to, let them cancel an action. For example, allow users to cancel registration for newsletters or easily back out of a search. You will inevitably lose repeat customers if you force them to follow through on a purchase that they have decided against for now.
Keep your topics separated. Have an individual page for each different point. This can keep viewers from becoming confused, and it can help search engines better understand your site so that they can boost your rankings.
Practice using all of the features that you have available. The tips you've read have detailed how it's not hard at all to approach web design. Print out this article and refer back to it as necessary.