Google has created the most effective, targeted, readily quantifiable types of promotion & advertising in history. With Google AdWords you can reach millions in seconds, and get in front of a suitable audience and sell your goods or services to visitors around the planet.
However, to be able to harness the power (and it is strong) of this unbelievable system and maximize your results while minimizing your spend there are several simple measures you should take.
Whether you are new to an experienced AdWords veteran or AdWords there are five simple errors I see in client accounts again and again.
Secret #1: Split Up Your Campaigns & Ad Groups
Stop bundling all of your keywords into one effort and one advertising group.
Time and time again I see client accounts with one campaign, one advertising group, and 100 essential -terms with only one advertisement. Google's structure is hierarchical, allowing simple, precise management of your keyterms. Efforts let you manage a number of Ad Groups, and ad groups let you manage the advertisements that are specific for a certain group of essential terms.
I generally break down my accounts as follows: The Effort is generally a base keyword say "cups" and the advertisement groups within "cups" have variations on that key term "red cups," "plastic cups," etc. Furthermore allowing you to more easily see the operation of different terms and being more organized, splitting up your campaigns and ad groups this manner allows you to create advertisements that are extremely particular.
It may be to your advantage if you're guilty of lumping all your ads and keyterms together in a single group do not worry. Although organization is useful, it can occasionally be hard to determine the way to initially arrange an account. You should have it's own campaign and specific advertising groups and do not always understand if a term or set of terms will be exceptionally popular.
If your campaign(s) has been running for any amount of time you can leverage the history of your terms in creating and arranging your new campaign and advertising groups. Examine the number of feelings for each term and base your campaigns off the sets that are most popular.
In easing the use of AdWords Google has actually gone out of their way. This has been illustrated through intellect and the ease of AdWords' interface, but additionally in the quantity and approach of resources for new users. This amazing multimedia break down of EVERY part of AdWords, from introducing and setting up an account through Google innovative AdWord's tools, will make you a confident AdWords expert.
In addition to offering various helpful links regarding AdWords (including videos and tutorials) this unbelievably helpful site is a great resource on current or upcoming changes. Frequently times the programmers of AdWords, the authors of the blog, will describe what advertisers should do to facilitate and take advantage of these changes, and why particular changes were made, what changes will be made. By remaining up to date on upcoming or proposed changes you start preparing for revisions or additions and can get a leg up on your own competition.