Every business want to drive visitors to his website with paid search engine marketing that includes PPC (Pay-Per-Click) Marketing and SEO. PPC is a great online advertising model to generate leads and get faster results. Businesses only be charged when someone clicks on the PPC ads.
If you are running a small business, PPC marketing can be extremely effectual component of your internet marketing campaign. With PPC marketing, small businesses can devise a robust and extensible plan to get the desired outputs which can be –
1. Attracting new customers 2. Generating new leads 3. Increase ROI 4. Brand awareness 5. Immediate results and much more.
As small businesses have a limited budget to spend on their advertising campaign. Here are some strategies that will help you to generate more bucks for local businesses – 1. Target local customers:
Running a PPC campaign for your small business in a local area, but not taking the benefit of location based targeting http://www.edwardgreenmarketing.com and getting traffic from all around the world. It can harm your business badly.
As per the surveys by TMP and ComScore, 83% of local searches are done online but approaches offline. Location based targeting allows you to be focused with a specific location. You can remove some places to lower your cost per click. This will assists you to get targeted traffic.
You can also segment your traffic according to location and allocate your budget to the best performing locations to get higher click through rate.
Using PPC marketing to promote your local business, you can build remarketing list of those customers who visited your webpage but didn’t converted into paying customers with a tracking pixel. You can create multiple lists according to your customers’ behaviors and page views.
Take advantage of similar audience to expand your reach to more audience who have same interest as your existing list. You can place suitable frequency cap to limit the time of displaying your ads for each user to ensure that PPC budget is not buffeted and your business will not endure.
Remarketing can improve your revenue, sales and conversions with a lower cost per click. 3. Keywords:
You need to optimize your keywords to target determined audiences http://www.edwardgreenmarketing.com using keyword match type. Keywords match types are –
Broad match – With broad match keywords, your ad will be displayed when someone search for the exactly same query and similar and relevant keywords.
Phrase match – Phrase match appear on the search engine result page only when the search keywords are in your ad copy. To design phrase match, you need to enclose your keyword phrase in quotes.
Exact match – Exact match takes place only when the key phrase and your ad keywords are exactly matched. You need to separate your keywords phrases in brackets to create exact match keywords.
You can also use negative keywords and long tail keywords to limit your search in a particular area. This will improve your conversion, lower your cost per click, and increase your sales and profit margins.
By using all these strategies, you can surely reach your prospective customers and engage them further in order to achieve the desired output.