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Both Nike KD 7 Lululemon (LULU +0.4%) and Abercrombia Fitch (ANF 2.1%) stand accused by retail analysts of alienating its customers after execs made illtimed digs at the plussized customers the retailers haven't included in their marketing or sales plans. As Lululemon and A continue to suffer from negative feedback for their strategies sales have been strong at Hot Topic (HOTT), Ascena Retail Group (ASNA), and L Brands (LTD) for brands which cater to plussized shoppers. Tale of the tape (YTD returns): Lululemon 13% and Abercrombie Fitch 28% vs. Hot Topic +45%, Ascena Retail Group +15%, and L Brands +37%.
Lululemon are a technology and design company. The R justification for the technology and design required to provide a 125 pound yoga student with a durable reliable wardrobe is Air Jordan XX9 For Sale completely different than a potential customer weighing twice that amount. Design might dictate canvas vs spandex to avoid a see through issue.
Reality says that the actual numbers of potential customers in that demographic may not justify the development costs. Nike probably don't spend gobs of R on size Jordan Future Shoes 10 shoes for 300 pounders that dunk a basketball.
I can bring together good quality materials to build a chair. But, design can www.airjordanmvp.com make all the difference. Inferior design can literally be a pain in the a. When the supply LeBron 11 For Saleand assembly chain failed to execute on the tech design front the result was substandard.
Design is about form and function. I suspect that form might be there on a Gap designed "yoga" labeled pant for a size 20 but lack the function. In fairness, the size 20 patron is likely only interested in the look rather than the functionality. In Lululemon's defense, they produce garments meant for both form and function and target the profitable demographic that need both benefits. Use outside the form and function of the design has consequences. A 300 pounder rolling his ankles and walking on the sides of his sneakers shouldn't expect good wear characteristics. The wear and tear Nike LeBron 12 For Sale of sitting on concrete steps outside the school library hardly constitute normal yoga wear design use.
Lululemon are simply Air Jordan 4 For Sale defending their garment quality and customer satisfaction. When quality has been compromised they Nike KD 6 For Salehave offered replacements and refunds. When use falls outside form and function they have defended the design. I think they are justified.