Search Engine Optimization And Its Types by Shishir Banerjee

The most renowned techniques used in internet marketing is Search Engine Optimization (SEO). SEO creates the platform for Search Engine Marketing (SEM), it is suggested that before going for SEM one should get the complete SEO done for the site. So that it should rank well in the major search engines like: Google, Yahoo and Bing. SEO plays a very important role to make the site visible on initial web search pages and this helps to attract more traffic to a site. The main reason for any website to appear on the topmost or initial search page is due to the presence of expert or skilled SEO techniques. To increase the prevalence of the website and to make it appear on the paramount search pages, SEO technique is chosen by all the web business people. These days online promotion is one for the easiest and the economical way to reach the desired audience and attract the optimum number of productive clients. This will also help in increasing the popularity and the creating the online brand name of the product or company. Search Engine Optimization is considered as one of the most accepted style of promoting or ranking site in the world of web.

ExpertSEOsolution is an organization capable of delivering incomparable SEO and complementary services at sustainable price. Professionals at ExpertSEOsolution are proficient in SEO and have complete knowledge about algorithms of search engines and their functionality. In a given period of time we are capable to bring out the desired results. Expert SEO methods must be executed to make people aware of companys products and services and to boost popularity of website. Connoisseurs at ExpertSEOsolution apprehend your requirements and deliver results as per your needs. Latest SEO techniques are practiced by experts at ExpertSEOsolution to get your website ranked at top position. The sales graph your company gets increased as a result of optimization did by experts. Your site is made search engine friendly by adopting a tactical approach in Search Engine Optimization.

Classification of Search Engine Optimization:

On-page Optimization: This is a method of optimizing a website where optimization is done within a website. This process includes:

Creation of Meta Tags



Keyword research Analysis

Title Tags

Keyword density

Placement of Content, etc.

In Search Engine Optimization website content plays an important role. Getting higher page rank is greatly influenced by the quality of content placed on the website. Such type of optimization is the process of modifying some of the HTML tags and content of website for the purpose of making it more search engine friendly.



Off-Page Optimization: This is a method of optimizing a website where optimization is done outside the website. This is majorly done through link building process for boosting popularity of website. This process includes:

Link Building

Social Media Optimization (SMO)

RSS Feeds

Article Submission

Submission to Directories

Commenting and Blog Posting

ExpertSEOsolution is proficient in both On-Page and Off-Page Optimization. For expanding online business and gaining popularity among visitors website promotion is the most effective tool.