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Know your enemy. Bring the conversation drivers and influencers on channels such as Twitter and Facebook to your group early on. A box can serve many useful marketing and merchandising purposes. When it comes to creating a positive image of your brand, one more thing which you should concentrate on would be to involve yourself into the social activities.
It is typical for individuals to react only after a crisis arises. The way you handle complaints is likely to affect your business, so handle it such that the customer is satisfied and not disgruntled anymore. . A vengeful person, whose sole mission would be to 'get at you' by attacking your reputation, causes the most damage, because it's fueled by anger and jealousy.
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