Like any business, Google's objective is to provide their users with all the ideal experience - that means delivering the info the consumer is trying to find without forcing them to wade through page after page of fluff and garbage. As such, it is crucial any particular one does all they can to promote their business. If your objective is to make your product or service visible towards the users, then its obvious what your final decision will probably be since you know, not too lots of people visit a defunct ended ally on purpose. Search engine optimization (SEO) is extremely important for almost any website today.
To explain why they're so important, therefore helpful to your quest engine rankings, it may be helpful to know how Google and another search engines like google decide where to rank your page. A good analysis will take you behind the scenes of your site and in to the nuts and bolts of content organization. Good SEO Techniques.
If you might be not too web or computer-savvy, you can hire an SEO company to accomplish the necessary optimization to your site.