To most Westerners, the far east is really a very exotic by having an air of mystery. It is located within the center of Europe, and shares borders with Poland, the Czech Republic, Austria, Switzerland, France, Luxembourg, Belgium and the Netherlands, as well since the North Sea. Business in Asia has done much differently than business inside the United States.
The explanations are detailed yet easy to understand, and often come with colorful anecdotes from De Mente's personal experience as well as the experiences of his many associates in Japan. .