Would you blow your entire annual marketing and advertising spending budget on just one ad to run as soon as during the Superbowl?
Of course you would not. You know that folks seeing your message just when wouldn't be adequate.
Then why do we have a tendency to spend our time and dollars on single-shot marketing and advertising, rather than repeated messages?
The answer is... most folks just don't know any much better. Or, maybe it appears boring to repeat your message over and more than and over and over.
But the truth is, your fortune is in the stick to up!
This previous weekend I went to hear direct marketing and advertising master Bill Glazer (my marketing and advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. During his talk, he shared with the audience how he spent the last handful of decades of his life operating Baltimore's #1 retail men's clothing shop, Gage Menswear, along with his late father.
Bill talked about a single of his initial direct mail campaigns, and how for the duration of the organizing stages he announced to his dad that they have been going to mail a unique promotional offer you to the exact same list not once, not twice, but 3 occasions. His father was appalled and yelled at Bill that he was crazy and was wasting their funds!
Bill persisted and mailed all 3 pieces of the campaign. Effectively, their benefits revealed that mailing the exact very same offer 3 instances not only increased their response, it DOUBLED their response! Pop was floored, and he positive was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their advertising dollars.
Why does repeating your message perform? on the web newsletters writing
It's easy... people are inundated with messages every single day. Last statistic I heard was each of us sees more than 3,700 distinct messages a day! That implies you want to repeat oneself more than and more than if you happen to be going to break via the clutter, truly get their attention, get them to study or listen AND get them to respond.
Your assignment is to now look at all places of your advertising and marketing in your company, and see where you need to have to add some adhere to up.
Some swift places to appear at:
Your Ezines - Are you publishing your ezine enough? When a month just does not cut it anymore. You should be reaching out and ouching your prospects and clients at least when a week, if not much more. (If you're operating out of ideas or you happen to be not certain how to do this with no bugging folks, my ezine program requires care of that for you!)
Teleseminars and Reside Events - When advertising events, you're going to need to have many much more than one particular or two announcements or mailings. As a common rule, when I'm really trying to fill up a teleseminar (phone seminar) I sent out at least 3 emails dedicated to the promotion. Dig up further about bahis siteleri by going to our stirring article directory. For reside events, you require dozens of messages, and nicely ahead of time. Most of the trainers I know begin advertising and marketing no significantly less than six months ahead of any live event they are hosting!
A single-on-A single Marketing and advertising - If you cold contact or mail out letters to prospects, how many occasions are you following up? Never be afraid to get in touch with or mail once more. I myself have ultimately responded to an offer after I've been contacted a number of instances, and was glad the vendor took the initiative to comply with up.
Marketing - As an alternative of blowing your price range on a handful of massive advertisements per year, try running a smaller ad considerably a lot more usually! Also most publications, each on the web and offline, will normally give you massive discounts for purchasing more than one particular ad at a time. (I do this with advertisements in my own ezine, Straight Shooter Advertising.)
Bear in mind, a lot of advertising professionals who test all these techniques say that repetition is the essential. So never even really feel you have to be inventive with your marketing - just saying or mailing the exact same thing more than and more than is far better than not saying it or mailing it again..