When it come to search engine optimization, keywords always come to mind. Just like athletes need a coach in order to win, keywords are very important if you want to get the slightest effect of SEO for you business, whether small or medium. But why are keywords important? How can a bunch of words improve your business within Google’s sight rankings? Why do you have to include keywords whenever you write an article or start a promotion? In order to answer this question, let’s go back to the very beginning of search engine optimization, which is the search engine that started it all.