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The problem with a lot of sites is to discover what is their primary specialty. What is the key theme a blogger is authoring? Often there's no-way to tell what a blog is all about - especially if you enter a from an older publishing through a search-engine listing. The homepage might in the course of time have a little bit of text explaining the topic of a website, but archived articles do not show this usually. O-r the blog owner doesn't even bother at all to tell what his primary intention for that blog is. With a custom blog design this could easily be integral and helps to make the blog look different from anyone else.
With a custom header as an example it will help to have the unique look you're looking for. Firstly if it is unique it makes my weblog stand out more. 2nd it can help you to for that reason get people to return and show what your site is about. Make your Blog look special + make sure your guests know what your website is about. It generally does not mean that your blog is truly of interest to them, because they look for a (one) publishing of their search term that is matched by your blog. But you might be in a position to get their attention by pointing out what your website is truly about. If you get their interest you might gain a new audience that b) ultimately tells others about your great blog and a) returns to learn more from your blog..