The Neto Group: About Us
The Neto Group, founded in 1940 by Mr. Meir Ezra, is one of the five leading food conglomerates in Israel. The group’s main goals are: to contribute from its extensive knowledge in product adaptation, saving time for its customers, staying on-trend with new market developments, providing value for money, keeping up with health and fitness trends, and most important satisfying its customers needs.
Neto activity originated as a meat importer, authorized by the British Mandate of Palestine. Over the years, the company has been busy developing new products, acquiring new companies and penetrating new areas of activity in order to adapt its products for the Israeli palate.
Today, Neto imports, produces, markets and distributes a wide variety of high quality kosher and tasty edible products. Neto does this mainly because of its great love for cooking, food, innovation, taste and style. The Group's main brands include:
- Neto – The group’s primary brand.
- Tibon Veal – The company’s meat brand, which includes import, local purchase processing, distribution and marketing of frozen, refrigerated, fresh and processed meat.
- Delidag – Neto’s fish brand, which includes the import, local purchase, processing, distribution and marketing of frozen, fresh, live and smoked fish.
- Williger – The canned food and grocery product brand, which includes canned tuna, canned fruits and vegetables, and groceries such as rice and pasta.
- Three Bakers – Deals in frozen baked goods and the production, distribution and marketing of pizzas, and local products like bourekas, malawach, jachnun, pastries and more.
- Magic – Manufacturing, importing, marketing and distribution of readymade meals.
- Rich’s – Neto’s brand of whip creams and dairy products.
- Bikorey Hasade Darom – Neto’s brand for the distribution and marketing of fresh fruits and vegetables.
The Neto Group’s headquarters, logistics center and a some of its plants are situated in the industrial area of Kiryat Malachi. The company has several other plants situated across the country, all of which operate under strict quality standards, ensuring the best products and highest quality.