The type of advertising would you prefer to respond to a message which makes you feel particular, or a generic message sent out to the masses? The previous, right?
The same thing pertains to your customers as well. They are bombarded by advertising messages every day through several modes, from TV to radio to email and social media, and they rarely even notice these generic messages today.
However, before we also start considering generating a response, we have to compel the recipient to get your message and also read it. If your customers dont open or read your message in the first place, the response part doesnt even come into the picture.
This is just what hand addressed direct mail will it cuts through the mess and creates a special connection between you and your customer.
So, lets take a look at why hand-addressed and handwritten direct mail can help your business.
It Makes Your Message Stand Out
In this digital era, everything is electronic therefore anything handwritten is uncommon and special. If you do hands address the envelope, it really is more likely to capture the attention of your viewers and increase the likelihood of your mail being opened by a huge margin.
Also, if you keep an eye on your customers anniversaries or birthdays by sending them hand tackled cards, and wishing them on the holiday season as well, you can generate that personal bonding which makes all the difference in customer satisfaction.
It Shows That You Care
Almost everyone uses printed or windows envelopes currently. Its a no-frills solution for everyone from your own bank to your insurance provider.
However, a hand addressed envelope tells your consumer that youve actually given some time to their direct mail and had somebody address it yourself. It basically makes them feel important and valued.
Also, if you send a kado ulang tahun untuk pacar MANY THANKS note to your existing clients for trusting your products and services, it will prove that you care for your visitors and benefit their loyalty. This, subsequently, makes them more loyal.
It Increases Return on Investment
Hand addressed direct mail is an efficient tool for any marketing campaign. While other marketing activities need you to shell out a hefty amount, handwritten mail is cost-effective.
Because it increases the chances of a message being opened and browse, youll experience higher response rates leading to a higher return on investment.
It Helps You Exceed Your Customers Expectation
There is absolutely no doubt that handwriting draws more attention than printed text, rendering it one of the best ways to highlight your mails most crucial points. It adds an urgent human touch to your direct mail and increases the that your visitors wont miss the most significant part of your message.
How have you incorporated direct mail into your advertising campaign? Do you send out hands addressed and letters or greetings to your visitors?