In terms of the sampling frame, the selective sampling method was used to screen companies that have adopted product returns management in the states of Kedah and Penang in Malaysia. Next, the purposive sampling technique was used to select companies that exhibit the characteristics and expertise appropriate for this TOK-001 study (Sekaran, 2003). This study chose five companies out of the fourteen that were invited to participate in the interviews, with varying sizes, focus and missions. Three of the participating firms are multinational (MNC) companies, whereas the remaining two are local manufacturers with certified international quality management and environmental compliance management standards. MNCs and companies with certified ISO 14001 were selected due to their high level of green supply chain participation (Eltayeb et?al., 2011 and Eltayeb and Zailani, 2009). Some automotive companies were selected due to their low innovation in green related issues (Conding et al., 2012). Nevertheless, to completely disqualify the automotive sector in sex chromosomes study is inappropriate, as many of them have already established reverse operations to serve their customers. The remaining nine companies were disqualified due to their limited scale and involvement in product returns management. In addition, several other companies refused to participate for confidentiality reasons. However, the sample is considered appropriate for this exploratory research to derive a set of research propositions (Eisenhardt, 1989). Data were collected through semi-structured interviews to ascertain the extent of product returns management among the participating firms in the automotive, and electrical and electronics industry. Similar questions were posed to all the respondents who were free to answer the open-ended questions without any restrictions on the boundary of the posed questions.