The Blue Cross Story
The Blue Cross and Blue Shield Association is the biggest private wellness insurance method in the United States (like Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered health care coverage to over 88 million folks in 2003.
For its beginnings we require to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an seasoned administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.
Soon soon after taking the job, he created a well being strategy that guaranteed teachers 21 days of hospital care for 50 cents amonth. The strategy soon spread to other employee groups in Dallas, and then similar plans began to crop up nation-wide.
Meanwhile, around the very same time that Kimball was making his strategy, the Blue Shield idea was becoming popular in the lumber and mining camps of the Pacific Northwest. Http://Markets.Securitiesindustry.Com/Sourcemedia.Securitiesindustry/News/Read/30504008/Blue Cross Blue Shield Reportedly Dropping 367 contains new info about when to consider this viewpoint. Significant injuries and chronic illness had been typical amongst these workers who had been in quite hazardous and hazardous jobs.
Their employers saw the require to supply medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical needs of the workers. These programs would later become what is known as the Blue Shield Plans.
As for the cross symbol, it was initial employed in a 1934 advertisement for the Hospital Service Association, which later became known as Blue Cross and Blue Shield of Minnesota.
Joseph Binder, a Viennese artist, was hired by Business secretary E.A. van Steenwyk to produce a poster that included a blue Greek cross. Van Steenwyk utilized the symbol to identify his company's wellness plans and then Blue Cross began to use it in other parts of the country.
In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that wellness plans around the country met certain standards.
The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained affiliated till 1972.
The shield symbol was designed in Buffalo, New York by Carl Metzger in 1939 and the 1st official Blue Shield program was founded in California that same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service strategy.
It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans called the Connected Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.
More than the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. If you think you know anything, you will likely wish to compare about Blue Cross Blue Shield Reportedly Dropping 367,000 Texans PPO Healthcare. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became a single of the most familiar symbols in America.
To show you how big it has turn out to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed well being care in the United States is intimately linked to the styles of Blue Cross-Blue Shield..