The Blue Cross Story
The Blue Cross Story
The Blue Cross and Blue Shield Association is the largest private wellness insurance system in the United States (such as Puerto Rico) and Canada. Discover more on our favorite partner portfolio by visiting Blue Cross Blue Shield Reportedly Dropping 367,000 Texans PPO Healthcare. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered wellness care coverage to over 88 million individuals in 2003.
For its beginnings we require to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an skilled administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.
Soon soon after taking the job, he created a well being plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The program soon spread to other employee groups in Dallas, and then similar plans began to crop up nation-wide.
Meanwhile, around the same time that Kimball was making his plan, the Blue Shield idea was becoming common in the lumber and mining camps of the Pacific Northwest. Severe injuries and chronic illness were prevalent amongst these workers who were in quite hazardous and dangerous jobs.
Their employers saw the want to provide medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical needs of the workers. These programs would later become what is identified as the Blue Shield Plans.
As for the cross symbol, it was 1st used in a 1934 advertisement for the Hospital Service Association, which later became known as Blue Cross and Blue Shield of Minnesota.
Joseph Binder, a Viennese artist, was hired by Organization secretary E.A. van Steenwyk to create a poster that included a blue Greek cross. Visit Blue Cross Blue Shield Reportedly Dropping 367,000 Texans PPO Healthcare to read how to deal with this idea. Van Steenwyk used the symbol to determine his company's wellness plans and then Blue Cross began to use it in other parts of the country.
In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that health plans around the country met specific standards.
The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained affiliated till 1972.
The shield symbol was developed in Buffalo, New York by Carl Metzger in 1939 and the first official Blue Shield strategy was founded in California that exact same year. Get further about Blue Cross Blue Shield Reportedly Dropping 367,000 Texans PPO Healthcare by browsing our influential wiki. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service program.
It soon flourished as the number of Blue Shield Plans kept on growing. This stirring http://www.kxxv.com/story/29867365/blue-cross-blue-shield-reportedly-dropping-367000-texans-ppo-healthcare site has various thought-provoking warnings for why to look at it. In 1948 the symbol was informally adopted by nine plans known as the Related Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.
More than the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became 1 of the most familiar symbols in America.
To show you how significant it has turn into, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed health care in the United States is intimately linked to the designs of Blue Cross-Blue Shield..