Social Network - The Following Great Advertising Medium?
With so much curiosity about how social networks function, one begins to wonder when there is marketing potential within these social networks?
I've been watching social media for some time now. The truth is I am an associate of numerous social media web sites including https://www.linkedin.com and http://www.myspace.com/ just...
There's been a virtual explosion of social networking sites before year or two. Even the large people like Google, Yahoo and MSN are getting into it.
With so much curiosity about how social networks work, one begins to wonder if there is advertising potential within these social networks?
I've been watching social media for some time now. The truth is I am a part of numerous social networking sites including http://www.myspace.com/ and https://www.linkedin.com merely to name two. Click here linkedin.com/pub/victor-yee/b9/576/705/ website to discover when to study it.
I joined partly because I wanted to see what they were, but moreover to see what effect social networking might have on SEM in the coming years.
I've been a part of numerous services for quite a while and the reach these sites have is incredible.
As an example, from my LinkedIn network of eight people I have an expanded network of over 12,600 people.
Suppose - I'm merely a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch o-n TV to work I could offer for them.
Through their connections and my connections, I'm attached to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising possibilities are there for Social Networking?
Well, let's look at MySpace.
MySpace is among the top sites online today. It racked up 9.4 thousand page-views in August 2005 (more than Google) and new customers are signing up in a mind-boggling rate of 3.5 million a month.
MySpace is typical of where todays 18-30 year-old visits manage their electronic life. It allows users to post photographs of themselves and their friends, develop a website, list their favorite artists, watch and share videos, suggest things you can do and lists some people they consider friends. It's with this 'Friends List' where all the possibilities lay.
All thirty million plus users of MySpace possess a friends site that lists people that person thinks their friend. This really is a listing of people that they are interested in conversing with and about, along with reading from on an everyday basis. After you put somebody as your friend they can send you messages, comment on your photos, read your sites, as well as abandon messages that you can then give the others. This is a chance for immediate feedback about you. If you are concerned by the world, you will seemingly hate to discover about read http://blogs.forbes.com/people/victoryee.
The ability to include friends to your page is critical for advertising to MySpace users. In accordance with Courtney Holt, head of new media and strategic advertising at Interscope Records, 'This technology is growing up without having ever observed developed media. 'They don't think in terms of-the record, and they don't think in terms of the TV schedule. They think in terms of TiVo, P2P, AOL, and needless to say MySpace.
You can see how this might grow. I learned about go here by searching the Internet.
Let us say you produce a MySpace account to share your product or service. You weblog about it and look for your interests that may be shared by others.
You then invite them to be your friend. Once they turn into a friend you begin your 'gentle offer' selling your product to them.
As they grow to appreciate it, they start blogging and discussing it. Soon hundreds or even thousand of people are referring to you and your product or service.
Do not think this can work?
I'd like to give some situations to you. There are numerous companies who've gotten their start MySpace. By simply hosting a few of their music on line and blogging about themselves they created a following. Soon they had record deals and contracts arranged.
Needless to say to utilize services like MySpace you-need to get anything this target market needs. If you don't then you probably should not put too much energy into MySpace.