Color Copier Technology, Express Delivery
Open New Market for Customized Shirts, Bags, Caps
ROCHESTER, N.Y., Jan. 26 /PRNewswire/ -- Xerox Corporation (NYSE: XRX) today launched a digital textile imaging service that offers a quick, economical, high-resolution alternative to traditional silk- screen printing on items ranging from T-shirts and boxer shorts to canvas bags and mouse pads.
Called Xerox Digital Textile Imaging (XDTI), the service transfers customer-generated photos or artwork to various fabrics, providing customized clothing and promotional items imprinted with full-color images produced on Xerox digital color copying equipment.
"Xerox Digital Textile Imaging represents a significant change in the art technology and delivery of textile imaging," said Robert G. Baker, vice president and general manager, Xerox Supplies Marketing and Sales. "This new service provides corporations and other organizations with high-resolution color quality, convenient order processing, and rapid door-to-door air express delivery."
With the XDTI process, original artwork is first copied or printed onto special transfer paper by the customer. Customers then call XDTI toll-free for order pick-up. The prints or copies are air-expressed to a centralized production center near Seattle. Images are heat- transferred to specified textile items, which are packaged and return- shipped to the customer via air express.
Orders of full-color imprinted textile items -- from a minimum of a dozen to a few hundred or several thousand -- are typically filled within four to five business days. Full-color images are applied to fabrics without the time, labor and expense of traditional methods that require the use of multiple screens and inks.
XDTI can transfer to textiles any image produced on the Xerox 5775 SSE digital color copier and the new Xerox MajestiK Color Series. Images can be generated either directly from a PC or Macintosh to the copier using a computer interface or from any hard-copy original that can be photocopied. At 400 dots-per-inch (dpi) resolution, XDTI image quality on fabric is virtually the same as the original design or photograph. By contrast, silk-screen maximum resolution is typically about 80 dpi.
According to independent market research, an estimated 300 million T- shirts are silk-screened each year for use as promotional items by corporations and other organizations. Baker predicts that once customers see the increased capabilities of XDTI, the market will further expand.
XDTI order kits are available from Xerox supplies representatives throughout the United States effective immediately. A toll-free number, 800-388-9950, is provided for imaging and pre-order consultation and answers to technical questions.
The cost of an XDTI kit with 100 sheets of 8-1/2 by 11-inch imaging paper and five pre-paid air-shipment mailers is $49.95. A similar XDTI kit with 100 sheets of 11 by 17-inch imaging paper is $99.95. A typical order of a dozen T-shirts would cost approximately $12 a piece. Production costs will vary depending on the type of textile items ordered.
The newly opened XDTI production center, located in Bellingham, Wash., is operated by Graffoto Inc. of Vancouver, Canada, as part of a strategic partnership with Xerox.
Graffoto and Xerox jointly developed Xerox Digital Textile Imaging paper technology. Xerox is the only company producing and marketing transfer paper designed specifically for use on its own color copiers. XDTI is the only transfer service available from a color copier manufacturer.
/CONTACT: Edward A. Gala of Xerox Corporation, 716-423-4881, or Paul F. Wahlgren of Graffoto Inc., 604-683-1232/
CO: Xerox ST: New York, Washington IN: CPR SU: PDT
CM-KL -- CL010 -- 6084 01/26/94 09:41 EST
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