Why should your company use a social media management service? Nicely unless you've been living under a rock you know that everyone is speaking about Facebook, Twitter and LinkedIn these days. Just about every store you shop at will have a line printed on your receipt asking you to follow them on Twitter or Like them on Facebook and every website you go to will have hyperlinks right on their page that permit you to "like" them on Facebook or follow them on Twitter. What is all the fuss about? Businesses these days have realized that good old word-of-mouth marketing, long known to be the most effective form of marketing, now takes place on social networks. They also know that nearly everyone these days utilizes social networks and spends a great portion of their day logged into the web.
Every major corporation these days hires a extremely paid social media manager or even an whole management group to integrate their company's message online. Gaining followers and being "liked" is each bit as important, if not much more so, than any other form of advertising a business can do. Getting an efficient online media campaign is probably even more important for smaller companies, but what happens when they can't afford their personal social media expert? With the typical entry-level social manager salary beginning at the $50,000 to $80,000 per year and a much more seasoned professional earning in excess of $100k, many small and medium businesses merely can't afford to hire a devoted expert.
An ineffective alternative to hiring a professional that some smaller sized companies have been trying is getting their normal employees using social media for them. This strategy usually backfires on several levels simply because it distracts the employees from doing the actual jobs they are becoming paid for and worse than that it isn't very effective because the workers don't have the expertise to make their online efforts really function for the business and rather usually finish up wasting beneficial business time messaging friends or playing games on Facebook.
The answer to this problem is using a social media management business. A skilled media management business can use all the latest tools and skills to get a Blog, Facebook, Twitter, LinkedIn and numerous other top social media websites operating for your company for a price you can afford. Very best of all you get all the benefits of hiring an costly social media manager with out getting an additional full-time employee to pay for the benefits and a higher salary. The benefits of a good online media campaign consist of cultivating a great online reputation for your business, growing web site traffic and ultimately growing your company's bottom line.