Connected In: Simple Marketing Mistakes
"> I'm using LinkedIn to maintain with my professional contacts and help them with introductions. Since you are one of the people I suggest, I wanted to ask you to access my system on Linked-in.
"> Basic account is free, and it will take less when compared to a minute to register and join my network.
I've received well over 35 announcements like this, phrased almost exactly the same manner. The senders have served surprise... To read additional information, you should look at: linkedin.com/pub/dir/andy/fine.
Like me, have you received announcements like these?
"> I am using Linked-in to maintain with my professional contacts and help them with introductions. Because you are one of the people I recommend, I wanted to invite you to get into my network on Linked-in.
"> Basic account is free, and it requires less when compared to a minute to sign up and join my system.
I have received more than 3-5 invitations such as this, phrased almost exactly the same way. The senders have acted astonished and offended that I didn't jump to reap the benefits of this request.
Let us consider the issues within this invitation from a marketing standpoint.
* Almost all of the invitations I received were from individuals whose names I did not identify. Why would I desire to be part of their system? The request does not say how I would take advantage of their network and who they are, who they have use of.
* What is Linked-in, how can it work and what're the benefits of using it? No-one has yet explained this clearly within their invitation. You cannot expect that some body receiving this request knows what you're asking them to join or how it'd be beneficial to them. Visit www.linkedin.com/pub/dir/andy/fine/ to explore the purpose of this concept. It would be helpful to have a sentence or two explaining how it works and citing a particular effect the person behind the request experienced from membership. It might be that people believe that since 'basic membership is free,' the conventional beneficiary of this request will go ahead and join. But even if it can not cost money, joining would take some time. You still require to 'sell' people on taking a free activity, specially with respect to an activity or business that could be different to them.
* No one took time to head off possible misconceptions or objections to this account. As a non-member of Linked-in, I am worried that joining would open me up to lot of mail and phone calls by which I would have no interest and that would spend my time. Again, you can not believe that anything free is therefore enticing; you must imagine why someone could have doubts or dismiss the idea and address these arguments.
* Using a refined invitation that's almost exactly the same as everybody else's doesn't create a great effect. Get new info on our partner paper by clicking linkedin.com/pub/andy-fine-md-facp/10/a3/878 on-line. Even if the text provided by Linked-in were successful, which it is not, you'd wish to give it your own personal stamp.
Other than being irritated that they are obviously encouraging visitors to send invitations that make little sense, I've nothing against Linked In. Perhaps it's an useful organization. My position is that its members must use good sense and basic marketing maxims to encourage busy, suspicious individuals to give an opportunity to it..