I saw a new drop within SEO visibility within our UK rankings

With WPengine and furthermore the method we’ve create our DNS this upgrade involved an IP address change.

Following this change, I found any drop inside SEO visibility in our UK rankings so, I investigated.

Sure enough, we seen any drop throughout UK rankings, but curiously, the particular US information appeared to show a big improvement. It became quickly obvious the IP alter would happen to end up being able to be to blame, any location lookup how to seo your website revealed the particular problem.

I’d originally set up our internet hosting for you to serve http://www.google-search-engine-optimization.com/ from a UK data centre, yet once we up to date the IP address, I failed to check the brand name new host location. The Particular new IP had been positioned inside the USA.

I got back again within touch along with WPengine whom provided me having a new UK IP address, and following changing the place again within the DNS a-records, UK rankings returned.

Given the impact with the IP location adjust I believed it may be a new smart move to repeat the actual adjust to see when the ranking flux might be repeated. That Is feasible simply because WPengine keep any routing map regarding their particular IP changes, therefore with regard to now it does not issue that IP address we use, we’ll arrive at exactly your same website.