I noticed the drop in SEO visibility inside our UK rankings

With WPengine and in addition the way we’ve create our DNS this upgrade concerned an IP address change.

Following this change, I found any drop within SEO visibility inside our UK rankings so, I investigated.

Sure enough, we seen a drop throughout UK rankings, yet curiously, the particular US information appeared to demonstrate a large improvement. It became swiftly obvious that the IP adjust would http://www.web.com/marketing/searchengineoptimization.aspx happen for you to be to google seo tools blame, a spot lookup revealed the particular problem.

I’d originally set up our internet hosting for you to serve from a UK information centre, yet whenever we up-to-date the particular IP address, I failed to test the new host location. The Particular new IP was positioned inside the USA.

I got back throughout touch together with WPengine whom provided me having a new UK IP address, and also right after changing the location again within the DNS a-records, UK rankings returned.

Given the impact with the IP area alter I thought it could be the smart move to repeat the actual change to determine if the ranking flux could potentially be repeated. that’s feasible simply because WPengine keep the routing map associated with their IP changes, therefore regarding now it does not matter which usually IP address we use, we’ll reach the same website.