According to Aflalo, the key is dressing to your body even if that goes against dominant fashion trends. “A lot of people go for the model off-duty as the default but I’m curvy and that doesn’t work for me,” she says. “Instead, I look to someone such as Sophia Loren or Josephine de la Baume.” So, drapey black vests and hoodies are out; blouses and high-waisted jeans are in.
The underappreciated artistry of the professional bra fitter When designing this collection, insights came from talking to women about what they wanted out of their women halloween costumes. It turns out that’s pretty much the same thing whatever size bra you are. “We did a survey, and women said they were proud of their bodies but didn’t want to be completely on display,” she explains.
Most of us when getting dressed want to feel beautiful but not like we’re objectifying ourselves.” That’s something that fits into the rest of the Reformation world. Launched in 2010, Aflalo’s brand makes clothes that are sustainable, fun, sexy but speak to women. She has already worked her magic with the petite market – with a range designed for women 5ft 4in and under, named Don’t Call Me Cute.