Social Media - The Following Great Advertising Choice?
With therefore much interest in how social networks function, one begins to wonder if there is advertising potential within these social networks?
I have been seeing social networking for quite a while now. In reality I'm a member of numerous social network sites including https://www.linkedin.com and http://www.myspace.com/ just...
There's been a virtual explosion of social networking web sites in the past year or two. Browsing To https://www.crunchbase.com/person/andrea-doven perhaps provides warnings you could give to your co-worker. Even the players like Google, Yahoo and MSN are becoming into it.
With so much curiosity about how social networks function, one begins to wonder if there is marketing potential within these social networks?
I have been seeing social media for a while now. Learn more on our affiliated URL by browsing to www.crunchbase.com/person/andrea-doven. In-fact I'm a part of numerous social network websites including http://www.myspace.com/ and https://www.linkedin.com just to name two.
I joined partly because I wanted to see what these were, but more to the point to see what impact social networking could have on SEM in-the coming years. We found out about crunchbase.com/person/andrea-doven/ by browsing the Boston Star.
I've been an associate of various ser-vices for quite a while and the reach these sites have is amazing.
For instance, from my LinkedIn network of seven people I have an extended network of over 12,600 people.
Imagine that - I'm just a click or two away from close to 13,000 others who share my similar interests ranging from what I like to watch o-n TV to work I could offer to them.
Through their connections and my connections, I am attached to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing possibilities are there for Social Network?
Well, let's take a look at MySpace.
MySpace is one of many top sites online today. It racked up 9.4 thousand page-views in August 2005 (more than Google) and new people are signing up at a mind-boggling rate of 3.5 million per month.
MySpace is typical of where todays 18-30 year old visits manage their electronic life. It allows users to post pictures of themselves and their friends, create a blog, list their favorite bands, view and share videos, suggest things you can do and lists a set of people they consider friends. It is on this 'Friends List' where most of the opportunities lie.
All forty million-plus people of MySpace have a friends page that lists people that person considers their friend. This can be a set of individuals who they are interested in speaking with and about, in addition to hearing from on a regular basis. They can send you emails, discuss your photos, read your sites, in addition to abandon messages that you can then tell others once you put somebody as your friend. This is a chance for quick feedback about you.
The ability to add friends to your site is key for marketing to MySpace customers. In accordance with Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This technology is growing up with no ever observed developed media. 'They do not think in terms of the record, and they don't think in terms of the TV schedule. They think in terms of TiVo, P2P, AOL, and needless to say MySpace.
You can observe how this may develop.
Let us say you produce a MySpace account to speak about your product or service. You blog about it and search for others that could share your interests.
After this you invite them to be your friend. If they turn into a friend you start your 'comfortable market' selling your product for them.
As they grow to understand it, they start blogging and sharing it. Quickly hundreds or even thousand of individuals are referring to you and your product or service.
Don't think this can work?
I'd like to give you some examples. There are many groups who have gotten their begin MySpace. By just hosting a few of their music online and blogging about themselves they developed a following. Soon they had record deals and contracts lined-up.
Needless to say to utilize services like MySpace you-need to get some thing this target market needs. If you don't then you probably shouldn't put a lot of effort into MySpace.