Last Updated Aug 20, 2009 11:02 AM EDT
The advertiser boycott of Glenn Beck's Fox News Channel show over his claim that President Obama is a "racist" with "a deep-seeded hatred for white people" has reduced Beck's ad roster to penis pill sellers and kitchen gadget direct-response slots.
Gawker's John Cook sat through Beck's show and on Wednesday produced this list of advertisers remaining on Beck:
Note that Speed Channel, like Fox, is a News Corp. property, and is therefore a house ad. BNET first noted the appearance of house ads on Beck (specifically the Wall Street Journal) on Aug. 18. House ads usually don't carry revenue.
There were 13 paid spots totaling 15 minutes ... Ironically, Beck is enjoying his best ratings since he joined Fox--last week he averaged 2.5 million viewers and was the second-highest-rated program in all of cable in his timeslot.Here's the updated list of major brands who have stopped advertising on Beck, and those which have not:
Stopped: Farmers Insurance, WalMart, GMAC Financial Services (Ally Bank), Best Buy, CVS, Travelocity, Allergan, Broadview Security, ConAgra, Roche, Sanofi-Aventis, RadioShack, Geico, Men's Wearhouse, State Farm, Sargento, LexisNexis, Procter & Gamble, Progressive Insurance and S.C. Johnson.Remaining: Honda, General Electric, Office Depot, Nestl (Gerber), Red Lobster, the U.S. Postal Service, and Wyeth.*Brez has since removed itself from the show. The company told BNET:
We instructed our advertising agency earlier this week to insure that no further commercials for Brez are run on the Glenn Beck show. Owing to the way TV advertising is purchased, AirWare Inc. was not aware in advance that its spots were to run on the show.
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