Improving your affiliate marketing strategy will require commitment, a desire to succeed and the right knowledge. As you read through this article, you will pick up not only tried-and-true tips like email marketing, but also strategies for customizing your campaign. Learn how to use email to your benefit, and give your marketing a boost. When an order is placed, ask customers if you can add them to your email list. The sign-up process should be quick and easy. Do this by limiting the information they have to provide. Ask for name and e-mail only. Be honest with your customers, let them know how often they can expect to receive emails. Inform them that you are going to send only pertinent information and updates and not be trying to constantly solicit them. Address your customers personally through emails that you send to them by using an automated email software. You can use your email program to send out thank-you messages, discount offers, seasonal offers and more! Advertise offers only available to those customers that subscribe to emails. Finally, use emails as a way to gain feedback from your customers to evaluate your effectiveness. In order to effectively help your customers, you should get to know them better. Some age groups can be targeted through social websites instead of email. Learn what works for your competitors, and adapt it to work for you. Pretend that you are a customer, and see how well their sites work. Post a questionnaire to find out what your customers expect from your service; this type of feedback is valuable. Use as many different service techniques as you can. Track and analyze the effectiveness of each technique, and stick with those that proved the most successful. Remember to consider the nature of your product and service you are offering when you are designing your marketing messages. Products of a sensitive or highly personal nature are best avoided on a very public forum like a social networking site. Making adjustments to your strategy as you respond to customer needs, will help you develop a long-term, successful approach. Affiliate marketing is changing all the time, so keep researching new trends to stay one step ahead of the competition. First, you need to establish a business foundation, and then you need to work on expanding your customer base. Using the internet to interact with your target audience is a great way to turn them into potential customers. Apply these tips to ensure that you have success with your internet marketing attempts.