Social-networking - The Next Great Advertising Channel?
With therefore much interest in how social networks function, one begins to wonder when there is advertising potential within these social networks?
I've been watching social media for some time now. In fact I am a part of numerous social network sites including https://www.linkedin.com and http://www.myspace.com/ only...
There has been a virtual explosion of social networking sites in the past few years. Get additional information on this related article directory - Browse this link: Blog | applefir99. Even the major players like Google, Yahoo and MSN are receiving into it.
With therefore much interest in how social networks function, one begins to wonder when there is marketing potential within these social networks?
I have been watching social network for some time now. Actually I'm a member of various social media internet sites including http://www.myspace.com/ and https://www.linkedin.com merely to name two.
I joined partly because I wanted to see what these were, but moreover to see on SEM what impact social networking might have in the coming years.
I have been an associate of various ser-vices for some time and the reach these sites have is extraordinary.
For instance, from my LinkedIn network of eight people I have an extended network of over 12,600 people.
That is amazing - I'm only a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on TV to work I can provide to them.
Through my connections and their connections, I am connected to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing opportunities exist for Social Network?
Well, let's take a look at MySpace.
MySpace is among the prime sites online today. I-t racked up 9.4 thousand page-views in August 2005 (significantly more than Google) and new customers are signing up at a rate of 3.5 million a month.
MySpace is typical of where todays 18-30 year old goes to manage their electronic life. It allows people to publish photographs of themselves and their friends, create a website, record a common bands, view and share videos, suggest things to do and lists some people they consider friends. It is on this 'Friends List' where a lot of the opportunities lie.
All thirty million plus users of MySpace possess a friends page that lists people that person views their friend. This really is a set of people who they are interested in hearing from on an everyday basis, along with talking to and about. Be taught supplementary info about An Afternoon In An Angel Sanctuary \u00b7 Storify by navigating to our provocative article. Once you put someone as your friend they can send you messages, discuss your images, read your blogs, in addition to leave messages that you can then share with others. This really is an opportunity for immediate feedback about you.
The capacity to add friends to your site is key for marketing to MySpace customers. Based on Courtney Holt, mind of new media and strategic marketing at Interscope Records, 'This generation is growing up with no ever seen developed media. 'They do not think in terms of-the record, and they don't think in terms of the TV schedule. They think in terms of TiVo, P2P, AOL, and naturally MySpace.
You can view how this might grow.
Let us say you develop a MySpace account to fairly share your service or product. You weblog about any of it and search for others that could share your interests.
You then invite them to be your friend. When they turn into a friend you start your 'gentle market' pitching your solution for them.