Understand what words your customers use when searching.
You could know what your web visitors search for. Or even, find out. Can it be an explanation of 'shorts' or 'jeans'? It's possible to be searched more often compared to the other, but you will want to target both? How about 'executive items'? Maybe 'desk components' can broaden your online site marketing strategy. Browse here at UNISDR - Regional office for the Americas to learn the purpose of it.
Ask all kinds of people. Get advice from people in all walks of life including clients, workers, administration, companies, friends and family on how they'd search for effective search engine placement keywords. Ask them how they'd look for different products and services and ser-vices. It's actually not about what you think they'd seek out, its about what they think. Trust in me, they are able to many times be two totally different things.
Once you have properly collected an important key-word number, remove any key words that are also focused or not to certain. Also remember that keyword position is very important. Make an effort to put as much keywords as you are able to in the beginning sentences, and needless to say the name line.