One of the most common misconceptions is that in order to rank well for SEO you have to have pages and pages of content that are padded with keywords and phrases that relate to your topic. While it is very true that you do need to have a high quality design to your website that does incorporate important keywords, it is not true that you need to pad your website with too many keywords. In fact, quality content is much more important to most website owners anyway. Quality content makes a difference to search engines too.
One thing to realize is that website owners now need to focus on quality content moreso than just seo terms. The fact of the matter is, quality content is not just something your readers want and expect to have, but it is also something that the search engines are learning from. Search engines like Google and Yahoo, for example, now have complex software programs that not only provide readers with the right website by using keywords but they also understand language. In fact, these programs are designed to actually keep learning language. If your website is jam packed with useless information but has a great deal of keywords related to your topic, you will not fool these search engines. In most cases, you will see that your seo results are not anywhere near what they could be.
However, many website owners fail to see this and they pack their website with keywords.. However, the key is to write quality content that relates to your readers. In fact, after you have done all of the work to get the reader to your page, the last thing you want to do is loose them. You want them to stay there and to perform the action that you want them to! Provide them with valuable information and chances are good they will stay around for the long haul.
Remember these three principles:
Provide quality content. Avoid over stuffing your website with keywords. Focus less on density and more on quality content.