Search Engine Optimization is basically a research function to rank high in search engines. It is a study work because the rating of a website keeps changing based on the various methods of various search engines. There are many Seo Company working in this region. An optimizers must keep a constant attention on these formulas, examine them and optimize their web sites accordingly. Therefore a SEARCH ENGINE OPTIMIZATION has a lot to examine as there are so much search engines with their own algorithms. The most used of the search engines are Google, Yahoo, MSN, Alta-Vista, Lycos etc. Google Formulas and Updates Google is recognized as king of Search Engines. It's most the complex and most private algorithm ever yet. Beyond, Website Positioning Position [SERPs], it provides Pr to every site based upon their backlinks. Still, it can not not permit you to raise your backlinks by another means. Google updates their methods after sometimes and that algorithm update is recognized as crucial one of the optimizers. The current formula update of Google ended up in December 2005 and was known as Jagger Update. It absolutely was the initial update after Florida, which occur in November, 2003. Google Sandbox The web sites, which uses dishonest methods to get good SERPs are prohibited or disciplined by Google. One particular fee is Google sandbox. It's still uncertain that whether Google Sandbox exits or it's just a prediction. What-ever it might be, this has been thought that Google Sandbox can be an formula which Google use to punish any site. It can be experience in several ways, like:, once a website is in Sandbox The website is taken off Google SERPS, and Googlebot stops crawling or indexing it. Identify additional info on my mavis beacon by going to our pictorial encyclopedia. The website gets crawled and but does not can be found in the SERPs. The site will get sand-boxed on only 1 or several keywords, although site gets regularly crawled and remain on SERPs for other keywords. Only few pages of the site could get sand-boxed other to while being treated usually by Google..