How Starbucks Would Market Your Dental Practice
Howard Shultz, cofounder of Starbucks, has created one of the largest and most successful 'total experience' outlets ever! Its original Seatle shop was a few streets away from the World Famous Pike Place Fish Market- And if you haven't ever read the staff motivational book Fish! Then you had better buy it now! So easy to read and will inspire you to work more effectively with your staff again. A true dose of staff renewal after the Bank Holiday...
Anyway Starbucks have rewrote many of the conventional rules of management. Took a mundane product and transformed it into extraordinary success.
Yes you may have heard the over used phrase "extraordinary". But is your practice EXTRA