Are you interested in learning the topic of reputation management? Are you considering planning to bigger companies for advice? You must probably begin a scale smaller than that, but you can learn more when you keep watching your small business grow. Things continually change and so should how you will do business.
Facing negative feedback concerning your business, a great offense is the best defensive strategy. Always do what you could so that the reaction to your name and brand are positive and focus on the positive feedback.