SEO has come a long way in helping website owners create a solid marketing channel. However, from its humble beginnings, SEO has evolved into a sophisticated discipline and strategic field in marketing. Marketers need to constantly refine their skills and stay on top of Googles ever-changing algorithms through the best SEO practices. Several industries have realized the benefits of SEO in 2014 and many more will do so in 2015.
Not surprisingly, as many as 85% online retailers found SEO the most effective strategy to acquire new customers according to a survey by the National Retail Federation, the world's largest retail trade association and largest advocacy organization. Brands have